There were hard lessons to be learned from the failures of Crystal Pepsi, Zima, and other casualties of the clear-beverage fad of the 1990s. But what if a see-through coffee was more than a novelty? What if it provided an actual, tangible benefit?
We’ll shortly find out. UK-based distributor CLR CFF recently launched a bottled product, Clear Coffee, that claims to be the world’s first transparent coffee. Sold in 100 ml bottles, each contains 100 mg of caffeine and promises to offer the flavor of Arabica coffee…
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