Since it was founded in 2011, Snapchat has used cutting-edge technology to successfully set itself apart from other photo-sharing services. The app’s latest feature, Snapchat World Lenses, integrates colorful, 3D objects into real-world scenes captured on your smartphone.
“We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends—and begun to explore how Lenses can change the world around us.
Today, we’re adding new ways to use Lenses.”
Unlike most of the app’s high-tech filters, Snapchat World Lenses aren’t designed for faces. They’re meant to be plopped down anywhere in the space being recorded on your phone’s rear-facing camera. That’s where the augmented reality element comes in: The 3D objects behave as if they’re physically in front of you. Move your…
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