You reap what you sow, as they say.
Zynga is putting out a sort of follow-up today to their incredibly popular, incredibly addictive Words With Friends mobile game. But where Words With Friends was the perfect melding of a puzzle game that made you think and the social exuberance of going up against your friends, GIFs Against Friends feels like the Idiocracy version that we probably totally deserve in this year, 2017, the year of imitation humor.
We’re obsessed with memes and GIFs, and GIFs Against Friends trades in that obsession. The game is played out in iMessages. One player, the judge of that round, selects a prompt and the other players have to offer up their best reactionary GIF. The judge picks the “best” GIF, a la Cards Against Humanity, and boom, you have a game.
Let’s put aside the soulless victory in “competitive” games like this that deal in when they reduce your win to one person’s arbitrary opinion. And while the lack of depth to this concept was its first fault, that fact that every GIF is locked behind an in-game price tag is worse. You start with the helpful offerings…
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