Adobe will today announce the introduction of Virtual Analyst, powered by its Sensei AI.
The analyst runs 24/7 in the background to monitor data and detect and find the root cause of anomalies in online activity. This replaces the painstaking process of an engineer or data team manually searching analytics reports for insights, which can diminish in value over time.
“Insights we do believe have a shelf life and to have a system be automated and can handle these on its own is really key, I think,” Adobe marketing manager Nate Smith told VentureBeat in a phone interview.
Sensei was first introduced last fall as an artificial intelligence service trained by massive amounts of data gathered from Adobe Creative, Marketing, and Analytics cloud software.
Sensei can do things like auto-caption images, deliver data insights, or talk people through how to use Adobe software. Adobe ultimately wants the AI to also train novice creatives how to…
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