An unusual challenge: Grow the value of a customer base that’s been hit with a windstorm of record-breaking engagement.
The savvy solution: The most transformative technology to come along in years: artificial intelligence.
For Nick Rockwell, CTO of the New York Times — and a featured speaker at MB 2017 coming up July 11-12 — AI is foundational to his game plan to blow up the digital Times until it blots out the sky. His team is leveraging analytics and machine learning to create the kind of personalization strategies that can grow an audience hungry for more.
It all started during last year’s presidential election, when a screaming, tantrum-throwing orangutan raced against arguably the most qualified candidate to ever throw their hat in the presidential ring. The public was horrified, fascinated, terrified — and hooked. In the wake of the new normal, readership of The New York Times skyrocketed.
Though the electoral winner makes continuous claims that the media giant is “failing,” the numbers tell a different story. During the last three months of 2016, the Times gained 276,000 net digital-only subscribers — or more digital subscriptions in three months than in all of 2013 and 2014 combined. Digital advertising revenue, which makes up about 42 percent of the Times’s total revenue, rose 10.9 percent to $77.6 million in the quarter.
And Nick Rockwell, the minty-fresh brand-new CTO of the New York Times, was handed unprecedented success, but also one of the…
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