The social media wrap up of TNW Conference 2017

The social media wrap up of TNW Conference 2017

Last Friday (19th May), another unforgettable chapter of TNW Conference 2017 came to a close in Amsterdam.

With the likes of Imran Khan (Chief Strategist, @Snapchat), David Karp (CEO, @Tumblr) and Ray Chan (cofounder and CEO, @9GAG) joining the stage as speakers, the event turned out to be nothing less than the perfect nerd date.

We also learned what really goes on when TNW staffers dismantle the event…

What REALLY went on after #TNW2017 closed…

— Matt Navarra (@MattNavarra) May 20, 2017

The TNW Conference social setup

This year, our conference attracted over 25,000 attendees to Amsterdam. This physical presence pales in comparison to the 120 million people who followed via social media or watched the TNW x LiveU livestream.

In terms of TNW Conference coverage on social media, the international tech-loving community was able to follow every step of the event on Instagram Stories, Twitter, Snapchat, and Facebook thanks to the incredible social media team of 10 people who spent several months planning for the event.

The event also had a Social Media Command Center powered by hip innovative social data company, who partnered with TNW Conference to create gorgeous social data visualizations.

It’s all about the hashtags, mentions and retweets

When we dive deep into Twitter’s data about the official hashtag #TNW2017, it shows us it generated an incredible 875+ million potential impressions during the week of the event, beating TNW Conference 2016’s haul of 453 million impressions.

Oh… and it was also trending in the Netherlands, Belgium, Denmark, Switzerland and even the US!

Twitter trending in Netherlands…

Keep it coming #TNW2017

— #TNW2017 (@TNWconference) May 18, 2017

Elsewhere on Twitter – over the two event days, there were 6,691 mentions of @TNWconference and over 9,000 tweets talking about it. These generated a total potential reach of over 119 million accounts.


Top TNW Conference speakers on Twitter

The battle of the speakers on Twitter was won by DJ Hardwell who took out two number one spots as Most Popular Twitter Account and Most Popular Speaker, with his tweets generating over 7k retweets and 24k likes during the week of the conference.

CEO and Co-founder of The Next Web, Boris Veldhuijzen van Zanten (@Boris), accrued the most amount of Twitter mentions,…

Sasha Harriet

Sasha Harriet

As content editor, I get to do what I love everyday. Tweet, share and promote the best content our tools find on a daily basis.

I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Sasha Harriet

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