Last Friday (19th May), another unforgettable chapter of TNW Conference 2017 came to a close in Amsterdam.
With the likes of Imran Khan (Chief Strategist, @Snapchat), David Karp (CEO, @Tumblr) and Ray Chan (cofounder and CEO, @9GAG) joining the stage as speakers, the event turned out to be nothing less than the perfect nerd date.
We also learned what really goes on when TNW staffers dismantle the event…
— Matt Navarra (@MattNavarra) May 20, 2017
The TNW Conference social setup
This year, our conference attracted over 25,000 attendees to Amsterdam. This physical presence pales in comparison to the 120 million people who followed via social media or watched the TNW x LiveU livestream.
In terms of TNW Conference coverage on social media, the international tech-loving community was able to follow every step of the event on Instagram Stories, Twitter, Snapchat, and Facebook thanks to the incredible social media team of 10 people who spent several months planning for the event.
It’s all about the hashtags, mentions and retweets
When we dive deep into Twitter’s data about the official hashtag #TNW2017, it shows us it generated an incredible 875+ million potential impressions during the week of the event, beating TNW Conference 2016’s haul of 453 million impressions.
Oh… and it was also trending in the Netherlands, Belgium, Denmark, Switzerland and even the US!
Twitter trending in Netherlands…
— #TNW2017 (@TNWconference) May 18, 2017
Elsewhere on Twitter – over the two event days, there were 6,691 mentions of @TNWconference and over 9,000 tweets talking about it. These generated a total potential reach of over 119 million accounts.
Top TNW Conference speakers on Twitter
The battle of the speakers on Twitter was won by DJ Hardwell who took out two number one spots as Most Popular Twitter Account and Most Popular Speaker, with his tweets generating over 7k retweets and 24k likes during the week of the conference.
CEO and Co-founder of The Next Web, Boris Veldhuijzen van Zanten (@Boris), accrued the most amount of Twitter mentions,…
I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
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