Price is the most important factor for consumers shopping for smart speakers like Google Home, Amazon Echo, or the yet-to-be-released Apple HomePod, according to a Morning Consult survey released today.
In the poll, roughly 30 percent of the people said price was the most important factor when considering the purchase of a smart speaker, while 14 percent said accuracy of the device’s voice recognition was most important.
The poll of 2,200 respondents was conducted between June 8 and 12, just days after the release of Apple’s HomePod.
Intelligent assistants like Siri, Cortana, Alexa, and Google Assistant can help you do a range of tasks with your voice, from sifting through emails to turning on your sprinklers or helping you cook.
There was no such thing as a smart speaker until the Amazon Echo made its debut in November 2014. This year, based on its own survey, voice analytics company VoiceLabs predicts that nearly 25 million will be sold, quadrupling sales that occurred in 2014 and 2015.
The fact that people are willing to make price the number one factor for smart speaker purchases could spell bad news for…
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