If a meme is lucky it might live about a month so before fading out of our minds when an exciting new inside joke catches our eye.
However, from Doge to the dab, some of the internet’s best memes have met premature demises, all thanks to a single tweet that completely missed the mark.
Though no meme can ever really “die” per se, once they’ve reached the ultimate level of mortal embarrassment, what’s the point? Memes simply aren’t as fun once the shark’s been jumped.
Here are 9 times desperate politicians and brands attempting to be cool jumped on our favorite internet memes and managed to kill them off with one single tweet.
1. Eclipse memes
Cause of death: Donald Trump
Leave it to the president of the United States to take the fun out of August’s total solar eclipse. In the days leading up to the rare phenomenon, the internet was reveling in memes about those exclusive eclipse glasses, but Donald Trump quickly killed the joy when he tried to make the eclipse about politics.
Trump retweeted a meme of himself “eclipsing” the nation’s first black president, Barack Obama, which naturally people saw as both scientifically flawed and racist.
Just like that, people threw in the towel and moved on from the eclipse. #ThanksTrump.
Cause of death: Olive Garden
In a shameless attempt to further promote what are already the most-overhyped breadsticks on the planet, back in 2014 Olive Garden decided to label its breadsticks the ultimate “bae.”
The word was once solely used to describe a romantic interest. But then people began using “bae” as an adjective to describe beloved foods and drinks and though many other brands — from Jamba Juice and Burger King to AT&T — began tweeting the term, Olive Garden unleashing the gag-worthy PR slogan, “You can’t spell breadsticks without ‘bae,'” is what crossed the line.
Cause of death: Words With Friends
Final nail in coffin: Hillary Clinton
Covfefe — the careless jumble of letters created by the clumsy Twitter fingers of President Trump — had its 15 minutes of fame and then some.
After covfefe jokes had been going strong for an entire day, Words With Friends — the forgotten mobile game invented in 2009 — decided to join in on the fun by adding the word to its dictionary.
Naturally the attempt killed the joyful trend, but later that evening Hillary Clinton decided to really make sure the meme was dead by tweeting her own covfefe joke.
Solid try but far too late — RSVP to the meme party earlier next time.
4. Zoom In
Cause of death: IHOP
With a simple photo of some pancakes,…
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