The new Black Panther trailer offers the audience a lot, whether it’s the eye-popping stunts, a cast that (welcomely) looks a million miles from the whitebread norm of superhero movies or a soundtrack that combines the old and the new for something that feels appropriately timely and different. The combined effect is potent; the message, “This isn’t like the other Marvel movies, this is something else” rings out loud and clear. For that alone, it’s a successful trailer. But in one way, maybe not so much.
The Black Panther trailer follows the same model as the recent Star Wars: The Last Jedi trailer, and an increasing number of big budget movie trailers: A collection of disconnected (yet appropriately “cool”) scenes that catch the attention and open space for all kinds of speculative discussion in fandom, but provide very little concrete information beyond that. Characters aren’t named in the trailer, nor are their relationships or allegiances defined. Outside of the fact that the movie looks good, there’s not a lot the trailer actually tells anyone about the finished product.
There are pluses and minuses to this approach, with the obvious positive being that such trailers avoid the risk of accidentally spoiling the movie…
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