The Amazon Prime-ification of Windows, and Everything Else, Is Coming


Microsoft has been pushing Office 365, the $100-per-year Microsoft Office subscription, for years now. But the Windows Fall Creators update goes further. For the first time, non-Office Windows features will live behind the Office 365 paywall.

As WithinRafael points out on Twitter, and Brad Sams points out on Thurrot.com, the Fall Creators Update brings new 3D video effects to the Photos app. Most of the effects work for everyone, but click some of them and you’ll see a popup like this:

i.e. get ready to see this (shot via @vitorgrs) pic.twitter.com/3XoxEL5HYS

— Rafael Rivera (@WithinRafael) October 12, 2017

You need an Office 365 account to use this feature that’s completely unrelated to Office. Simply buying Office 2016 isn’t enough: you need the subscription.

It’s arguably not a huge deal: the majority of effects are available to everyone, and if we’re honest, relatively few people were likely to use these effects in the first place.

You could call it a benefit of Office 365, which already includes things like 60 minutes of Skype calls and 1TB of OneDrive storage space. Still, it’s a precedent: in the future, some visible Windows features will seemingly only work for 365 subscribers.

Call it the Amazon-Prime-ification of Windows.

Amazon Prime: No One Uses Everything

Amazon Prime is a lot of things. It launched primarily as a way for repeat customers to save on shipping, but has since bundled streaming media, unlimited file storage, audiobooks, ad-free streaming on Twitch, and access to exclusive discounts into its membership.

You could argue that any one of these benefits are potentially worth the $100 per year price tag: streaming video rival Netflix alone costs $11 a month,…

Sasha Harriet

Sasha Harriet

As content editor, I get to do what I love everyday. Tweet, share and promote the best content our tools find on a daily basis.

I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Sasha Harriet

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