Before Avocado Toast, There Was Snowflake Toast


The Battle Creek Sanitarium, home of the Corn Flake (and Snowflake Toast)
The Battle Creek Sanitarium, home of the Corn Flake (and Snowflake Toast)

When you think of healthy, trendy food, avocado toast or artificial meat may come to mind. But 120 years ago, Michigan’s Battle Creek Sanitarium was ahead of the curve. Health-seeking patients ate meat-free, grain-filled meals designed by the wealthy, influential inventors of Corn Flakes.

No meat, caffeine or alcohol is present in this menu.
No meat, caffeine or alcohol is present in this menu.

Dr. John Harvey Kellogg and his brother William Keith Kellogg invented breakfast as we know it. The Kellogg cereal empire started in Battle Creek, Michigan, at the Sanitarium, a health spa run by the Kelloggs and backed by the Seventh-Day Adventists, a Christian denomination. Both brothers were Seventh Day Adventists, and their health theories dovetailed with Adventist strictures limiting meat, alcohol, and caffeine consumption. But these limitations didn’t bother famous Americans such as Amelia Earhart, Henry Ford, and future President Warren G. Harding. All three of them flocked to Kellogg’s health facility to eat what the doctor ordered.

The Sanitarium was a booming business. Thousands of patients came in search of a cure for the painful indigestion caused by heavy, meat-filled diets—a near epidemic at the time. For those who couldn’t make it to Michigan, Dr. Kellogg published cookbooks…

Sasha Harriet

Sasha Harriet

As content editor, I get to do what I love everyday. Tweet, share and promote the best content our tools find on a daily basis.

I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Sasha Harriet

More from Around the Web

Subscribe To Our Newsletter

Join our mailing list to receive the latest news from our network of site partners.

You have Successfully Subscribed!

Pin It on Pinterest