Social media tracking company MVPindex is revealing today that it is moving into esports with a social media that will track, measure, and value the social impact of esports.
Esports is reaching an estimated 385 million viewers globally and generating $696 million in revenue in 2017, according to market researcher Newzoo.
The company will track 2,500 esports leagues, tournaments, teams, players, and games across leading social platforms including Facebook, Twitter, Instagram and YouTube. And they are unveiling for the first time their ranking of players, personalities, and team as measured on a number of platforms.
In the inaugural MVPindex esports rankings, one team dominated the charts: FaZe Clan. And FaZe Rug, a former Call of Duty esports star, had the biggest social media presence.
Dallas-based MVPindex said it will create a custom esports social media valuation dashboard. It uses its own proprietary technology, which tracks fan engagement and analyzes both activation and sponsorship performance in real time.
“Brands are already investing in esports with in-game content, but our index also shows there are huge levels of engagement around lifestyle content with esports celebrities and influencers,“ said Kyle Nelson, cofounder and chief marketing officer of MVPindex, in a statement. “Our new esports index can help (brands) navigate the rapidly changing esports digital landscape and understand the true ROI they’re getting from their activations and sponsorships.”
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