The Tide Twitter account is referring people to Poison Control


Our sympathies are with the Tide social media manager.

As teens participate, pretend to participate, and talk about participating in the Tide Pod Challenge, the official Tide Twitter account has assumed the unofficial role of emergency services referral center.

In the past few days, @Tide has responded to five people claiming to have ingested Tide Pods. Tide Pods, of course, are not safe for consumption, despite looking extremely delicious and starring in a wildly popular meme.

Contact your doctor or your local poison control center. When you’re feeling better, please call us at 1-800-879-8433. We’re open M-F from 9-6 ET.

— Tide (@tide) January 18, 2018

For the most part, the brand is recommending that people contact a medical professional or the Poison Control Center. In cases where…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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