Voice shopping may hit $40 billion by 2022 in the U.S. alone


Above: Amazon Echo

The voice shopping market is expected to grow from $2 billion today to $40 billion by 2022, according to a new survey of 1,500 owners of smart speaker like Google Home and Amazon Echo in the United States. The survey was conducted by OC&C Strategy Consultants in December 2017 and released today.

AI assistants are spreading to more devices in the home and to environments beyond the home like the car and workplace — so much so that, in the next four years, 55 percent of U.S. households are forecast to have a smart speaker, according to Juniper Research.

Grocery shopping is the most commonly used voice shopping category today, making up 20 percent of shopping among survey respondents. That’s not a complete surprise when you consider more than 50 percent of Amazon Echo speakers are used in the kitchen. Grocery is followed by entertainment (19 percent), electronics (17 percent), and clothing (8 percent).

A survey by Consumer Intelligence Research Partners last month found that Amazon has 69 percent of…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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