Few logos are recognized as wide as the iconic Lacoste crocodile, but the clothing company decided to change it. Temporarily. The French retailer has released a limited collection of white polo shirts, which, instead of the iconic crocodile, feature 10 endangered species. And even though the entire lineup has already been sold out, people are having mixed emotions about the campaign.
Program Save Our Species is a collaboration between Lacoste and the International Union for Conservation of Nature (IUCN). As part of it, the clothing brand unveiled an exclusive lineup of t-shirts during the Paris Fashion Week. The collection consists of only 1,775 items that show 10 endangered species instead of its original logo. The number of shirts produced for each series corresponds to the remaining quantity of the species left in nature. These include the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao Vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger, and the Anegada ground iguana.
Despite its effort to raise awareness about these animals, some people call out Lacoste for…
I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Latest posts by Sasha Harriet (see all)
- Still Reinventing At 80, Jane Fonda Says, ‘I Feel Better Than I Ever Have’ - September 25, 2018
- Khloe Kardashian Says Beloved Family Dog Gabbana Died ‘When She Knew I Wouldn’t Be Alone’ - September 25, 2018
- WWE Raw Results: News And Notes After The Shield’s First Match In Nearly 1 Year - September 25, 2018
More from Around the Web