Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with endangered animal images to spread awareness about these species and dangers that they are in.
In a collaboration with the International Union for Conservation of Nature, Lacoste presented ten new designs of their iconic polo-shirts. Each of the ten featured animals are on the brink of extinction. The number of polos produced for each series corresponds to the remaining population sizes in the wild.
By purchasing the shirts, people are participating in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
The Burmese Roofed Turtle
The future of this spectacularly-colored freshwater turtle native to Burma looks rather dark. Rampant egg collection for local and distant consumption, easily predictable nesting sites and reproduction periods make it an endangered species with man as its first predator.
The Javan Rhino
Javan Rhinos are very rare, quiet and solitary animals. They are now only found in Indonesia, under the protection of the Rhino Protection Unit, both in plains and rainforest. They are endangered because of their low reproduction rate as well as intensive poaching for their horns.
The Northern Sportive Lemur
This primate measures just over 50 centimeters from head to tail and weighs around 800 grams. It can be found in the dry forests of Northern Madagascar. Intensive poaching and the destruction of its habitat for agriculture and deforestation make it a critically-endangered species.
The California Condor
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