When Shoes Were Rationed

During World War II, consumer goods were restricted so that materials could be used for the military. This included food staples like sugar and butter, and most metals. It also applied to shoes. From February 1943 to October 1945, Americans could only buy three pairs of shoes per year.

Shoes were rationed because leather and rubber were in short supply. (Rubber especially, as Japan controlled Southeast Asia, where the bulk of the world’s rubber was produced.) Hoping to avoid serious shortages, the OPA set a cap on shoe purchases, and issued new rules about the kinds of shoes that manufacturers could make. Only four colors were permitted — “black, white, town brown, and army russet” — and two-toned shoes were prohibited. Further…

Sasha Harriet

Sasha Harriet

As content editor, I get to do what I love everyday. Tweet, share and promote the best content our tools find on a daily basis.

I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Sasha Harriet

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