A guide to floral foam videos, the slime videos of 2018


For what seemed like eons, but was really just most of 2017, the internet was deeply into slime.

Though slime videos are still a mainstay of the Instagram Discover page, our natural inclination to change things up has led us down the path to other forms of ASMR entertainment, including soap cutting and kinetic sand slicing.

Elsewhere on Instagram, another ASMR-friendly trend is emerging in the form of crunchy, squishy, glitter-heavy floral foam videos.

This one was requested by alot of y’all to do another foam pressing video 😁 . . Make sure your following my second account @issafloralfoam.junk ❤ . . . #issafloralfoam #asmr #Floralfoam #floralfoamoriginals #wetfloralfoam

A post shared by FLORAL FOAM QUEEN 👑 (@issafloralfoam) on Mar 23, 2018

But first: what is floral foam?

You likely know floral foam as a craft supply used in floral arranging. Traditionally, a florist might use a block of foam saturated in water to secure cut flowers inside a vessel. The ASMR creators of Instagram, meanwhile, have discovered its alternative use as a highly absorbent, delightfully sliceable first class ticket to Insta stardom.

Dry floral foam straight from the shelves of your local craft shop has a malleable quality that makes it perfect for crunching and crumbling on camera. However, when wet, floral foam becomes heavy and fragile. With just a squeeze, soaked floral foam disintegrates into a murky green liquid.

But while the sopping remnants of a craft-store staple aren’t Instagram-worthy in their own right, the most successful foam crushers add glitter to the mix, lending the foam and its sparkling guts a…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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