Apple memo warns employees to stop leaking info. Someone leaked it.


Apple memo warns employees to stop leaking info. Someone leaked it.

A recent memo detailed the lengths to which Apple is willing to go to stop employees from leaking information about upcoming products.

It’s an on-going problem. Last year’s iPhone X launch, you might remember, was spoiled by a leak to Bloomberg’s Mark Gurman. And while that may have been the largest, it certainly wasn’t the only leak Apple had to deal with. All told, the company caught 29 leakers last year, all of whom were fired. 12 were arrested.

Some employees, however, didn’t seem to get the memo. But the press did, right after an Apple employee leaked it to Bloomberg.

Last month, Apple caught and fired the employee responsible for leaking details from an internal, confidential meeting about Apple’s software roadmap. Hundreds of software engineers were in attendance, and thousands more within the organization received details of its proceedings. One person betrayed their trust.

The employee who leaked the meeting to a reporter later told Apple investigators that he did it because he thought he wouldn’t be discovered. But people who leak — whether they’re Apple employees, contractors or suppliers — do get caught and they’re getting caught faster than ever.

In many cases, leakers don’t set out to leak. Instead, people who work for Apple are often targeted by press, analysts and bloggers who befriend them on professional and social networks like LinkedIn, Twitter and Facebook and begin to pry for information. While it may seem flattering to be approached, it’s important to remember that you’re getting played. The success of these outsiders is measured by obtaining Apple’s secrets from you and making them public. A scoop about an unreleased Apple product can generate massive traffic for a publication…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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