Google implementing new election ads rules as midterms approach


Google is following Facebook's lead on political ad transparency.
Google is following Facebook’s lead on political ad transparency.

As the fallout from the 2016 election continues and we learn more about how foreign agents (*cough*RUSSIA*cough) interfered in that election by exploiting weakness online, Google is the latest tech giant to announce new transparency measures ahead of the 2018 midterm elections.

On Friday, senior vice president Kent Walker published a blog post that outlined Google’s new efforts, including verification of political ad buyers and transparency reports. According to Walker, for those wishing to publish political ads, Google will “require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law.”

Ad buyers can do so with a government-issued ID and the more vague “other key information.” What that exact information is — tax ID number? social security number? — is unclear at the moment.

Walker also says Google is working on Transparency Reports that will detail who bought ads on Google and how much…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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