As the fallout from the 2016 election continues and we learn more about how foreign agents (*cough*RUSSIA*cough) interfered in that election by exploiting weakness online, Google is the latest tech giant to announce new transparency measures ahead of the 2018 midterm elections.
On Friday, senior vice president Kent Walker published a blog post that outlined Google’s new efforts, including verification of political ad buyers and transparency reports. According to Walker, for those wishing to publish political ads, Google will “require that advertisers confirm they are a U.S. citizen or lawful permanent resident, as required by law.”
Ad buyers can do so with a government-issued ID and the more vague “other key information.” What that exact information is — tax ID number? social security number? — is unclear at the moment.
Walker also says Google is working on Transparency Reports that will detail who bought ads on Google and how much…
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