Warner Bros. wants to build a $100-million aerial tramway to the Hollywood sign


Residents of the hilly neighborhoods surrounding the famed Hollywood sign — the symbol of Los Angeles’ signature industry — have long blamed the attraction for worsening traffic, parking nightmares and disruptive tourists.

Now one of the movie and television business’ biggest players, Warner Bros., says it has a bold solution.

The 95-year-old studio on Monday told city officials it would foot the bill for an aerial tramway to transport visitors to and from the Hollywood sign, starting from a parking structure next to its Burbank lot.

Rachelle Foos of Denver takes in the view from the top of the Mt. Lee Trail behind the Hollywood Sign in Griffith Park. Warner Bros. studio has told city officials it would foot the bill for an aerial tramway to transport visitors to and from the Hollywood sign, starting from a parking structure next to its Burbank lot. (Genaro Molina / Los Angeles Times)

The purpose, the AT&T-owned entertainment company said, is to give selfie-seeking visitors a way to see the famed letters without driving and hiking through residential neighborhoods, such as Beachwood Canyon.

The traffic problem has worsened in recent years with the rise of social media photo-sharing sites such as Instagram, ridesharing apps including Uber and Lyft, and navigation services such as Waze.

Similar solutions in the past have been shot down over concerns that they would lead to the commercial exploitation of Griffith Park. The Warner Bros. proposal will surely face tough questions from locals and a lengthy review process to assess the effects on the environment. Many have also voiced concerns about how such a project would affect wildlife in the area.

“There’s going to be a lot of people pushing for the tram for the relief it will provide the local residents,” said Gerry Hans, a board member for the nonprofit group Friends of Griffith Park. “But at the same time there are…

Sasha Harriet

Sasha Harriet

As content editor, I get to do what I love everyday. Tweet, share and promote the best content our tools find on a daily basis.

I have a crazy passion for #music, #celebrity #news & #fashion! I'm always out and about on Twitter.
Sasha Harriet

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