3D modeling

Snapchat World Lenses Are the Next Step in Augmented Reality

Since it was founded in 2011, Snapchat has used cutting-edge technology to successfully set itself apart from other photo-sharing services. The app’s latest feature, Snapchat World Lenses, integrates colorful, 3D objects into real-world scenes captured on your smartphone.

As The Verge reports, Snapchat World Lenses were introduced on Monday, April 18. This is the latest experiment with augmented reality we’ve seen from the mobile app. As Snapchat says in a statement:

“We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends—and begun to explore how Lenses can change the world around us.

Today, we’re adding new ways to use Lenses.”

Unlike most of the app’s high-tech filters, Snapchat World Lenses aren’t designed for faces. They’re meant to be plopped down anywhere in the space being recorded on your phone’s rear-facing camera. That’s where the augmented reality element comes in: The 3D objects behave as if they’re physically in front of you. Move your…