Bottoms up! A Southern Calfornia brewery is taking its beer from toilet to tap.
San Diego’s Stone Brewing has started making a beer using treated sewage water. The beer, called Full Circle Pale Ale, was recently unveiled for a tasting at their brewery. The beer was made using the recycled water from Pure Water San Diego, a program that has set out to provide one-third of San Diego’s water supply through its treatment system by 2035.
Stone Brewery is one of the largest (top 10) craft breweries in the United States and has made a concerted effort towards environmental sustainability. By brewing Ful Circle Pale Ale, which will be available for sale soon, the brewery is testing consumer demand for a process with clear environmental benefits. The result, however, may be less about taste buds (water doesn’t dramatically change the flavor of beer) and more about human psychology.
Would You Drink the Beer?
When you read that the Full Circle Pale Ale was made using treated sewage water, your first reaction was probably not, “That sounds delicious!” As earlier pieces in Big Think have discussed (“Our Sense of Disgust Is Holding Back Life-Saving Innovation“), the thought of drinking treated sewage water often triggers a sense of disgust–even though…