While Google’s Marketing Next conference is next week, the company had some developer-specific ads news to share at its I/O 2017 developer conference. The company highlighted three improvements for developers: the Google Payment API, a redesigned AdMob, and
Google has expanded its payment solutions with the Google Payment API, which lets merchants and developers offer their users to pay with credit and debit cards saved to their Google Account. Payment options include a credit or a debit card previously saved via Android Pay, a payment card used to transact on the Play Store, or a form of payment stored via Chrome. They can use these saved payment options in third-party apps and mobile sites, as well as in Google Assistant.
For users, the API means faster checkout as they are more likely to be able to have a saved card when they see the option to pay with Google on supported apps or sites. For developers, the API means faster checkout, more conversions, increased sales, and fewer abandoned carts.
Google has completely redesigned AdMob, which has paid over $3.5 billion in ads revenue to developers across 1 million apps on Android and iOS. Rebuilt from the ground up, AdMob has embraced Google’s Material Design on desktop and mobile. For example, it’s now easier to pick an app, check out its key metrics, and…