Editor’s Note: We thought it would be interesting to show, in detail, how a Kickstarter is run. Natasha has agreed to document her entire process in a 6 part series so you can see what is involved with setting up your own crowdfunding campaign.
Today is Kickstarter launch day.
I’m Natasha, the designer behind TechnoChic DIY tech-craft kits at TechnoChic.net. A moment ago, I clicked the big, green, “launch project now” button on Kickstarter.com to launch my new DIY light-up paper bow tie kits. It finally happened! The week leading up to launch has been jam packed with hard work, determination, and a deadline approaching at light speed. In this post, I’ll share the details of my final preparations to launch day right up to this moment. This is the sixth post on my journey to launch – if you missed last weeks post, check it out here.
The campaign is now live here:
Tuesday February 28 – Seven days to launch.
GOAL OF THE DAY: Make a detailed plan.
With one week to go, I wrote down every piece of the campaign that had yet to be finished. I prioritized, and set goals for each day. I did some research on what other Kickstarter creators had done while planning their pre-launch strategy. There is a lot of great advice on the web – check out these helpful articles that I found:
Wednesday March 1 – Six days to launch.
GOAL OF THE DAY: Rest up.
With working the weekend a probable, I made this a rest day. I won’t lie and say I didn’t work on the campaign at all, but I did have a normal dinner at home and relaxed a bit to get my mind off the campaign. (woo hoo!) Boy did I need this, because the rest of the week was insanity peppers.
Thursday March 2 – Five days to launch.
GOAL OF THE DAY: Submit Kickstarter campaign for review and approval.
The Kickstarter website uses an algorithm to review projects before launch. If the algorithm doesn’t approve it right away, a representative from Kickstarter looks over the project and either gives you the ok or tells you what you need to fix. This process takes at least 2 business days (if not more,) so I needed to submit the project by Thursday to launch on the following Tuesday. (Admittedly, I should have done this sooner to be safe.)
I submitted the project for review without a video. I was having second thoughts about the video script, and I knew I could upload it later, so I submitted for review to be sure I’d be approved on time. The project was approved on Friday, the day after it was submitted. (hooray!)
Thursday’s Final Photoshoot – To show the bow ties in a traditional fashion, I arranged to have a photoshoot with a neighbor who has a classic look and a nice suit. It was a bit risky saving an important piece of the campaign until so close to launch, but I’m really happy with the pictures!
Friday March 3 – Four days to launch.
GOAL OF THE DAY: Email list with pre-launch announcement
It was time to share the Kickstarter info with my email list again. When I started writing these blog posts about a month ago, I sent out an email announcing the Kickstarter and sharing the first post – hoping that some subscribers would follow along (if that’s you, thank you!). I chose to send one pre-launch announcement on the Friday before Tuesday’s launch and will send one more announcement when the campaign launches. In the email, I included the campaign preview link (the same one I shared here last week) and asked subscribers to tell me what rewards they wish I would offer. I also shared a reason to pay attention – the first 100 backers will receive a BONUS –…
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