Meme

Spongebob Squarepants will gladly mock you in the internet’s next, best meme

We love a good Spongebob Squarepants meme. They just always seem to capture our moods, thoughts, and feelings so perfectly that, really, why would we ever use anything else?

There was caveman Spongebob, surprised Patrick, spiraling Mr. Krabs, and now the internet has added another Songebob meme to its already gigantic arsenal.

We welcome the Spongebob mocking meme – the copy-cat viral expression of annoyance that you’ll use on all your friends next time they say something really, really dumb.

This photo of a Spongebob-bird hybrid was grabbed from an episode called “Little Yellow Book”, in which…

Meme La France: To stop globalization, alt-right meme makers have begun a global movement

Image: mashable/Christopher Mineses

Pepe has made his way to France.

Of the many wildly unpredictable aspects of the 2016 election, the usage of memes by a fiercely active, populist conservative movement stands alone.

Using easily shareable and emotionally driven images to promote nationalist conservative politics, internet meme evangelists believe that they had a direct impact on the election, carrying Donald Trump all the way to the White House.

Six months later, this coordinated movement has taken their Great Meme War overseas to help elect Marine Le Pen, candidate of the far right National Front Party, as the next president of France.

“This is a global movement because people around the world are being forced to accept a globalist agenda that benefits the few at the expense of our nations, our cultures, and our peoples,” the moderators of the subreddit r/The_Donald said about their campaign. “Memes, humor, images, and videos that people come up with … draw people in… Meme magic works if you have the right message/plan.”

Seemingly emboldened by Trump’s electoral win, the weaponization of memes has been codified into something that mirrors the form of a social movement.

That movement has zeroed in the French election.

Allons meme!

France will elect their next president in a run-off election on May 7, when Le Pen — currently the face of extreme populism — will face Emmanuel Macron, a centrist from the En March! party. Thanks to Brexit, an increase in terrorist attacks throughout France, and the election of Donald Trump, the election is now the center of international attention.

In the months leading up to the election, American nationalists have taken their brand of online activism across the Atlantic, working hard to spread their message to the people of France. Some have even created best practice guidelines for using virality to push Le Pen to a win, while others have more deviously pretended to be French in order to better spread their partisan memes, as reported by BuzzFeed.

The American assistance has not been unwelcome. French meme-makers have deftly accepted the baton and are vocal about “Making France Great Again,” even offering tips on how best to fight the Great Meme War on French shores. One post in Reddit’s r/LePen forum explained that though French people might not be super familiar with Pepe, the oddly-shaped cartoon frog that became a standard bearer for the alt-right, the community should readily use memes with him.

“There is no doubt that French people will react positively to dank Pepes, the danker the better,” the post by TortueGeniale666 read. “No need to hold back, use Pepe the way he is the most efficient: destroy Political Correctness.”

Following this advice, the community has not held back and have focused their attacks on what they see as the immigrant threat to France, and on Macron himself. Images invoking terror attacks, memes of Muslims in France (suggesting an overrun country), and emasculating pictures of Macron have been widely spread on Facebook, Twitter, 4chan, and Reddit. As they did during the 2016 U.S. election, users want these memes to be easily shared, replicated, and provoke an emotional response, enough so to hopefully sway voters.

Image: Storyful

This particular meme factory believes that they are spreading the will of a greater population than just their own; crossing international boundaries to do is a matter of duty in the fight as what they perceive to be dominant, malevolent forces like the mainstream media.

Many right-leaning meme-makers exude confidence, sure that their populism knows no global boundaries — memes, to them, are just an extremely effective tool to harness a movement and center it on a target.

“There exists a massive internet subculture devoted to creating these masterpieces and distributing them,” Reddit user DecoySlug said. “This means that the idea of meme magic is not confined to a specific region but is rather spread over the world. An example is the French who are now using memes to support Le Pen.”

The memes have indeed shown support for Le Pen and trashed her opponents, and the community was rewarded when Le Pen thanked her fans for the internet bravado, much as Trump did when he visited r/The_Donald for an AMA last summer, back when he was merely a presidential candidate.

“At the end of the first round, I thank the Internet activists of the #patriosphere, mobilized since the beginning of this campaign,” her tweet read, referring to the alt-right nationalist movement that supports her.

The message added confidence to the web’s alt-right activists, who feel that they are not only helping to elect Le Pen, but are actively involved with educating the masses in a hope for their future. All this, through memes.

“The goal of weaponizing memes is to get a message across to as many people as possible,” DecoySlug said. “With a well-made meme, a poignant point can be made in a format that allows it to be shared and distributed throughout the internet. In this way, these memes can have an actual and profound effect on people.”

James Cohen, Program Director and Assistant Professor of New Media at Molloy College had a different take on the message that was being spread through the alt-right channels. He believes that the meme-makers ultimately want to disrupt conventional thinking and create more noise so that signals like traditional media and establishment governmental messages are distorted. The alt-right hope their reactionary ideas will grow dominant through their self-created static.

“It’s less about the message being delivered than about the obfuscation of the message,” Cohen said. “The heavier the obfuscation, the less time there will be to do critical thinking. If they can do that, they believe the populism will prevail, because only those with clarity will be able to make the right decision. But the thing is, no one will be clear.”

For many supporters of Trump, Le Pen, and memes, the goal is simple and universal: nationalism.

A Reddit user named Spartharios, who said they lived in Bulgaria, had a basic outlook for what the community should use memes to accomplish.

“Ultimately, the goal of the whole culture of memes and ‘meme magic’ is to spread our political message, which is nationalism and a right to self-determination of all peoples,” Spartharios said simply.

However, Florian Cramer,…

‘Play this at my funeral’ meme takes Spotify campaign ad to its LOL extreme

“Play this at my funeral” is a line you’ve probably seen in the comments section of a YouTube video or two.

Or maybe you’ve seen it on Twitter. Wherever you see it though, it’s often written jokingly alongside a piece of music that wouldn’t be appropriate to play around a whole bunch of crying people.

Admittedly, the reference made for a pretty good piece of advertising by streaming service, Spotify, who released a commercial back in February. It featured Joe Jonas, commenting…

Do You Know About the Sly Bird #Meme?

Image: twitter

Another day another meme, my friends.

The internet never takes an off day and is a fickle beast when it comes to its memes. Today’s meme is an image of a mischievous looking duck that looks like it knows something you don’t. The origin of said image is already lost to history, of course, but needless to say the internet has had a great time with it over the past couple of days.

The best part about the Met Gala, besides Rihanna? The memes.

The Met Gala is intended to be a fundraiser for the Metropolitan Museum of Art’s Costume Institute, but who are we kidding—it’s also one of the best nights for scrolling through Twitter.

Meme connoisseurs and 140-character comedians were out in full force last night as they watched celebrities strut the red carpet. We gathered the best tweets and memes that will have us LOL-ing until next year’s event.

Kylie Jenner’s familiar ensemble…

Beyoncé didn’t show up, but…

Fyre Festival organizers offer apology: ‘We were simply in over our heads’

A photo shows an unfinished concierge booth at the inaugural Fyre Festival. (Courtesy of William Finley)
A photo shows an unfinished concierge booth at the inaugural Fyre Festival.

After a day of memes and negative press about the massive disaster that greeted music fans arriving in the Bahamas for the first-ever Fyre Festival — unfinished grounds, lack of promised accommodations, no luggage, no beer, food better suited for an elementary school sleep-away camp and the cancelation of one headliner — the organizers are offering an explanation and apology for the now-canceled event.

Hyped as “the cultural experience of the decade,” the festival was supposed to launch the first of two consecutive weekends Friday on a remote island in Fyre Cay in the Exumas, a string of islands in the Bahamas. Blink-182, Disclosure, Kaytranada, Migos, Rae Sremmurd, Tyga, Desiigner, Pusha T., Major Lazer and two dozen other artists and surprise-guest headliners spanning a myriad of genres were promised.

But the festival, co-created by Ja Rule and entrepreneur Billy McFarland and promoted by Fyre Media Inc. — collapsed into disarray on Thursday as guests began to arrive for the event, which was expecting 6,000 to 7,000 people. (Read our full breakdown here.)

As images of collapsed tents instead of plush villas and trash-strewn grounds started to go viral on social media, organizers canceled the festival at the last minute and frustrated guests blasted the entire event as a fraud.

Late Friday, after the festival bore the brunt of some intense scrutiny, McFarland offered a full explanation.

Here’s what went wrong, in his own words, as sent directly from festival organizers:

“Today was a very challenging day for all of us. But we would like to fully explain what happened.

“Billy McFarland and Ja Rule started a partnership over a mutual interest in technology, the ocean, and rap music. This unique combination of interests led them to the idea that, through their combined passions, they could create a new type of music festival and experience on a remote island.

“They simply weren’t ready for what happened next, or how big this thing would get. They started by making a website and launching a viral campaign. Ja helped book talent, and they had hundreds of local Bahamians join in the effort. Suddenly, they found themselves transforming a small island and trying to build a festival. Thousands of people wanted to come. They were excited, but then the roadblocks started popping up.

“As amazing as the islands are, the infrastructure for a festival of…

The sly bird meme is the latest thing you have to know about

Image: twitter

Another day another meme, my friends.

The internet never takes an off day and is a fickle beast when it comes to its memes. Today’s meme is an image of a mischievous looking duck that looks like it knows something you don’t. The origin of said image is already lost to history, of course, but needless to say the internet has had a great time with it over the past couple of days.

The universe reached down and blessed us all with a new Meryl Streep meme

Cherished actress, political activist, wonderful eye-roller: Meryl Streep is a woman of many cultural roles. Now, she joins the ranks of other greats as a big, bright, beautiful meme.

An old picture from the 2015 SAG awards shows the inimitable actor shouting through closed hands. The internet wisely chose to use this pic as a way to shout out the things they most want to shout.

Fave songs everywhere are getting a Meryl accompaniment.

The Killers: It started out with a kiss, how did it end up like this?

Me: IT…

There’s a ‘GIFs Against Friends’ messenger game because the internet is the worst

You reap what you sow, as they say.

Zynga is putting out a sort of follow-up today to their incredibly popular, incredibly addictive Words With Friends mobile game. But where Words With Friends was the perfect melding of a puzzle game that made you think and the social exuberance of going up against your friends, GIFs Against Friends feels like the Idiocracy version that we probably totally deserve in this year, 2017, the year of imitation humor.

We’re obsessed with memes and GIFs, and GIFs Against Friends trades in that obsession. The game is played out in iMessages. One player, the judge of that round, selects a prompt and the other players have to offer up their best reactionary GIF. The judge picks the “best” GIF, a la Cards Against Humanity, and boom, you have a game.

Let’s put aside the soulless victory in “competitive” games like this that deal in when they reduce your win to one person’s arbitrary opinion. And while the lack of depth to this concept was its first fault, that fact that every GIF is locked behind an in-game price tag is worse. You start with the helpful offerings…

Bernie Sanders speaking in a Ben & Jerry’s ice cream tub was the making of a new meme

The most Vermont thing to ever happen took place on Friday. Vermont Senator Bernie Sanders gave a speech inside a giant tub of Ben & Jerry’s ice cream.

Sanders spoke to employees at a Ben & Jerry’s factory in St. Albans on Friday afternoon. He then tasted some flavors, because when you’re at a Ben & Jerry’s factory, you eat some ice cream, OK?

Sanders shared a photo of himself giving the speech in…