A South India sensation, a Hispanic-focused comedy and the highest-grossing film ever directed by an African American made up the top three films in North America on a culturally diverse box office weekend.
As expected, it was another runaway weekend for “The Fate of the Furious,” which took No. 1 for the third straight week with $19.4 million, according to studio estimates Sunday. The Universal Pictures release also throttled past $1 billion globally, and passed its predecessor, “Furious 7,” to become the highest-grossing imported film in China with $361 million.
The “Fast and the Furious” franchise, the latest of which is helmed by F. Gary Gray, has always been held up as a model of the diverse blockbuster, given its cast led by Vin Diesel and Dwayne Johnson. But the smaller films that trailed it over the weekend also reflected the box-office might of often underserved audiences.
In second domestically with $12 million and drawing an overwhelmingly Hispanic crowd was Eugenio Derbez’s comedy, “How to Be a Latin Lover.” The film is easily the biggest success yet for Pantelion, the Latino-oriented joint venture of Lionsgate and Grupo Televisa.
“How to Be a Latin Lover” co-stars Salma Hayek, Rob Lowe and Kristen Bell. But its top draw is Derbez, whose “Instructions Not Included” was the highest-grossing Spanish-language film in North America in 2013. The audience for “How to be a Latin Lover” was 89 percent Hispanic.
In third was “Baahubali 2: The Conclusion,” a so-called Tollywood (Telugu language) film from South India, which pulled in a remarkable $10.1 million despite playing on just 420 screens. (“The Fate of the Furious” played on more than 4,000.)
“Baahubali 2” even bested a pair of Hollywood’s biggest stars in Emma Watson and Tom Hanks. Their terribly reviewed thriller “The Circle,” distributed by STX Films on behalf of EuropaCorp, opened with $9.3 million.
Paul Dergarabedian, senior media analyst for comScore, said such global weekends at the box office will become more common.