Royal warrant of appointment

11 Sweet Facts About Cadbury

To sugar-lovers stateside, Cadbury is best known as the maker of the cream-filled eggs that appear in stores each spring for Easter. But their full lineup of sweets includes close to 100 products that are beloved in the UK and around the world. Here are 11 decadent facts about the candy brand.

1. IT STARTED AS A DRINKING CHOCOLATE BUSINESS.

Cadbury advertisement from 1885. Image credit: Wikimedia Commons // Public Domain

Before it was an international corporation, Cadbury got its start as a humble grocery store. In 1824, John Cadbury opened a shop in Birmingham, England where he sold, among other goods, cocoa and drinking chocolate he ground by hand. The beverage was initially marketed as a health drink, and it was often served with lentils or barley mixed in. He opened up a full-fledged chocolate factory in 1841, and by the following year he was selling 11 types of cocoa and 16 varieties of drinking chocolate. Solid “eating chocolate” only came about years later as a way for the company to utilize the cocoa butter left over from the cocoa-making process.

2. CADBURY MADE CHOCOLATE FOR QUEEN VICTORIA.

The Cadbury company was just a few decades old when it was deemed fit for royalty. John Cadbury and his brother and business partner, Benjamin, received a Royal Warrant to assume the role of “manufacturers of cocoa and chocolate to Queen Victoria” in 1855. Today the company continues to hold a Royal Warrant from Queen Elizabeth II.

3. THE COMPANY INVENTED THE HEART-SHAPED CHOCOLATE BOX.

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Heart-shaped chocolate boxes are nearly as old as the commercialization of Valentine’s Day itself, and that’s thanks to Richard Cadbury. By the mid-19th century, exchanging gifts and cards with loved ones had become a popular practice around the holiday. Chocolate became part of the tradition by way of Cadbury’s romantic chocolate boxes. Richard, son of company founder John Cadbury, had the brilliant idea to package his confections in heart-shaped boxes embellished with cupids and roses in 1861. Customers could use the fancy boxes to store keepsakes long after the contents were consumed.

4. “RATION CHOCOLATE” WAS SOLD DURING WORLD WAR II.

Like many European businesses, Cadbury was forced to make sacrifices during the Second World War. When the British government banned fresh milk in 1941, the company stopped production on its Dairy Milk bars. Ration Chocolate, made from dried skim milk powder, was released as a cheap substitute.

5. THE FIRST CADBURY EGG APPEARED IN THE 19TH CENTURY.

Cadbury factory workers decorating Easter eggs in 1932. Image credit: Getty

Cadbury’s connection to chocolate…