Snapchat

Snapchat World Lenses Are the Next Step in Augmented Reality

Since it was founded in 2011, Snapchat has used cutting-edge technology to successfully set itself apart from other photo-sharing services. The app’s latest feature, Snapchat World Lenses, integrates colorful, 3D objects into real-world scenes captured on your smartphone.

As The Verge reports, Snapchat World Lenses were introduced on Monday, April 18. This is the latest experiment with augmented reality we’ve seen from the mobile app. As Snapchat says in a statement:

“We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we’ve become puppies, puked rainbows, face-swapped with our best friends—and begun to explore how Lenses can change the world around us.

Today, we’re adding new ways to use Lenses.”

Unlike most of the app’s high-tech filters, Snapchat World Lenses aren’t designed for faces. They’re meant to be plopped down anywhere in the space being recorded on your phone’s rear-facing camera. That’s where the augmented reality element comes in: The 3D objects behave as if they’re physically in front of you. Move your…

Snapchat Went Public, and This Silicon Valley School Made a Cool $24 Million

When I was in high school, we held bake sales, car washes, and carnivals to raise money for things like shiny new uniforms and ski trips. Now – at least if you go to school in Silicon Valley – investment opportunities have gotten quite a bit more sophisticated.

And, if I remember the $200 we made after an entire day washing cars in the heat correctly, quite a bit more successful, too.

It all started back in 2012, when venture capitalist Barry Eggers came home to find his children at the kitchen table playing with a new app – Snapchat. In a world bogged down with social media, Snapchat offered something new and just different enough, with its filters and the disappearing content element.

At least that’s what Eggers thought, and he subsequently negotiated a $500,000 investment in the company.

That’s where St. Francis High School (where Eggers’ children go to school) came into play. The school set up a fund in 1990 that aims to…