Tinder (app)

This Tinder Match Brought Together a Couple – And Two Long-Lost Cat Brothers

This is a great story that really tugs at the heartstrings. This is Brian and Cathleen. They matched on Tinder last year.

Photo Credit: Facebook, Petaluma Animal Services

On their first date, Cathleen noticed a white and tabby cat at Brian’s house. Cathleen immediately thought Brian’s cat, Butter, looked just like her own cat, Ozzy.

Photo Credit: Facebook, Petaluma Animal Services

After some discussion, Cathleen and Brian figured…

Will this ‘slow’ dating app work in the era of fast-swipe dating?

Image: appetence / mashable composite

Speed is of the essence in our modern age of fast-swipe online dating. So much so that the process of swiping, matching, and chatting can feel like a race to to that great (or not so great, depending) finish line we call a date.

But a brand new dating app wants people to take things slow — real slow, in fact — using the ancient art of conversation to seduce matches. It’s pretty groundbreaking stuff for those getting by with the odd “DTF?” message on Tinder.

Appetence, which is free to download on iOS from the iTunes store and claims to be the world’s first “slow dating” app, forces users to talk to each other before they can see each other’s profile pictures.

How so? Upon downloading the app, users are asked to select a bunch of their interests and tastes relating to music, gastronomy, movies, TV, books, and even pets. The app’s “slow matchmaking” algorithm then shows you compatible profiles based on your interests and search settings.

Unlike Tinder, Bumble, and basically every other dating app out there, the…

This App Is Using Artificial Intelligence & Social Media To Help South Asians Find Love

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Dil Mil Co-Founder KJ Dhaliwal
Dil Mil Co-Founder KJ Dhaliwal

Ever tried Tinder or another dating app? Come on, admit it!

For many busy, young professionals, it’s hard to resist the call of dating apps. But for many South Asians, apps like Tinder “aren’t addressing their desire to preserve their cultural and religious heritage,” says KJ Dhaliwal and Sukhmeet Toor, founders of the dating app Dil Mil. The app aims to combine traditional South Asian values with modern technology.

Founded in 2014, Dil Mil offers a middle ground for South Asians who aren’t looking for either hookups or arranged marriages. The app instead focuses on modern dating methods without downplaying religious and cultural identities. In contrast to arranged marriages, the power stays with eligible singles throughout the process.

Putting “Aunties” Out Of Business

Traditionally, “aunties,” either familial or friends of the family, played the role of matchmaker in South Asian countries. But with Dil Mil, the matchmaking process is taking place on the app – kind of like a “virtual” auntie.

Dhaliwal and Toor worked together to build the app and website and their hard work has paid off. Most of their user acquisition is organic, in other words, through non-paid avenues like word-of-mouth. More recently though, they’ve been experimenting with video content.

A prime example is this hilarious video satire of arranged marriages that has received 1.4M views. In addition, each week Dil Mil releases a new video about one of their success stories across their social media channels, which has become a key part of the company’s marketing and advertising.

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Their marketing efforts have paid off as the duo have raised nearly $4M in pre-Series A funding and have been backed by celebrity investors such as 500 Startups, Will Bunker of Match.com and Scott Banister of PayPal.

But what makes this app so different from the Tinders of the world?

Artificial Intelligence, Genuine Matches

Dil Mil is doing more than just bringing tech to cultural expectations, they’re bringing predictive analytics and artificial intelligence (AI) to romance. (And nothing says romance quite like AI!)

The duo have built a learning algorithm that integrates dynamic rankings. Simply put, each time you log in, you not only see relevant matches, but also your prospects are more accurately matched to you compared to your prior use.

All you have to do is enter a few key details into the app, including your match preferences. From there, Dil Mil displays personalized matches for you.

Privacy On Your Terms

For many South Asians, you may try to find someone who meets both your and your family’s expectations. That means you are trying to live up to your parents’ expectations which means putting your name up on dating sites is problematic. Whether your parents are worried about you falling prey to hookup culture or simply cannot resist trying to “help” you improve your profile, you probably would rather they just didn’t know about it.

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Dil Mil Co-Founder KJ Dhaliwal
Dil Mil Co-Founder KJ…