Representatives for both companies said that they were unaware of the ad placements and are taking measures to prevent ads from appearing on the channels again.
Paramount Network and 20th Century Fox have pulled ads for their companies that appeared on the YouTube channels of right-wing website Infowars, known for peddling conspiracy theories, without their knowledge, The Hollywood Reporter confirmed Saturday.
Fox has asked YouTube for a refund of money made from the advertisements. Paramount Network says it is adjusting its “brand safety filters” to prevent ads from appearing on channels like Infowars’ again.
“We were unaware of this ad placement and upon learning of it, immediately had it taken down,” a Fox representative said Saturday in a statement to The Hollywood Reporter. “Our existing YouTube ad filters should have prevented this placement and we are having further conversations with YouTube now to make sure this never happens again.”
“It was not the intent of Paramount or its media agency to run within that specific YouTube channel,” a Paramount Network representative on Saturday told THR. “Though the media inventory that ran was minimal (estimated to…
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