Study shows social media users want to leave their echo chambers

Study shows social media users want to leave their echo chambers

A recurring complaint about social media is that it fosters “echo chambers,” where people are encouraged to consume only content that reflects views they already hold. These bubbles of positive affirmation have been blamed for the spread of fake news, and are the subject of serious concern for those who use social media regularly.

But there’s some good news: If the data in one recent study is anything to go by, the average social media users might not be opposed to outside views, especially if they trust the source.

Social media agency The Data Face put together an experiment wherein they’d test receptiveness to political content. They surveyed a total of 1,400 people of various ages, with a mix of self-identified liberals, conservatives, and moderates. Each person would be shown 8 videos — 3 from liberal sources, 3 from conservative sources, and 2 which were non-political in nature (kittens, for example).

In order to best simulate the experience of social media, study author Oliver Gladfelter told participants they could skip videos at any point they liked. After they’d watched all of…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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