Why Emerging Technology Needs To Retain A Human Element


As the ability to automate various functions in everyday life increases, more people are beginning to worry about becoming obsolete in the new economy.

Industry news has everyone from accountants to restaurant staff on the chopping block. And in a society that values work above practically all else, losing one’s place in the economy is a terrifying thought.

Automation will undoubtedly pose a threat to some jobs. And yet, automation isn’t perfect.

For instance, I know of a tech company in San Francisco that was using software to pull their revenue from different zip codes. But there were two zip codes in San Francisco and San Jose that overlapped, and the software didn’t know what to do. So, it didn’t register anything from that area, which happened to include a substantial amount of revenue. If a human hadn’t double checked the report, key numbers would have been missed.

New technology is great at using an input to create a certain output. But that always leads us back to the idea of “garbage in, garbage out.” Many of these systems are still created by humans, who are imperfect and prone to mistakes.

Sensors break. Systems encounter unfamiliar situations. Technology opens up new, unforeseen issues. And humans are necessary for solving the problems automated services can’t.

To ignore the human element in tech is to miss the larger point: Technology should be about empowering people to live their best lives, not making them fearful of the future. Here’s why:


Technology changes the fabric of society, and it’s up to people to adapt.

You could write a book on the industries “disrupted” by the internet. But you couldn’t sell it at a Borders bookstore anymore.

Even though jobs were lost during the rise of the internet, the amount of new positions and opportunities created during that same period has been massive. Not only new jobs but new ways of finding those jobs, undergoing training and learning about emerging industries. And you can do it all on the little rectangle-shaped computer sitting snugly in your pocket right now.

It’s true, there will be fewer positions available in some industries in the near future. Certain functions that used…

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Peter Bordes

Exec Chairman & Founder at oneQube
Exec Chairman & Founder of oneQube the leading audience development automation platfrom. Entrepreneur, top 100 most influential angel investors in social media who loves digital innovation, social media marketing. Adventure travel and fishing junkie.
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