Adidas has spent the last four years curbing ocean pollution by recycling plastic beach waste into shoes – and because their customers have been so eager for the product, the company is kicking it up a notch.
Adidas produced more than five million pairs of recycled plastic waste shoes in 2018, and they plan to incorporate the waste into at least 11 million this year.
The upcycled plastic waste is made into a yarn which has since become a key component of the upper material of Adidas footwear. In addition to shoes, the company has also used it to make the first ever football jerseys made from recycled materials.
The sporting goods manufacturer first started making the shoes in collaboration with environmental group Parley for the Oceans back in 2015. They developed the slick kicks using plastic waste intercepted on beaches, such…
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