A diamond is something that, throughout history, has always been an emotional purchase. Different stones tell various stories, often calling out to us in a particular way. More often than not, a diamond will speak to us and make our decision for us based on aesthetics and initial visual impact, which potentially dictates a purchase. Diamonds, are a major purchase that requires tremendous thought and attention. It is for this reason that we must ensure that there is authenticity in what we are buying.
Once you’ve decided to purchase a diamond and begin your search for a style that you love, you should simultaneously consider protecting your purchase. A diamond certificate serves as legitimate proof of identity, and can even showcase its journey all the way from mine to market. It is so important for you, the consumer, to understand the details behind your diamond. For this reason, GSI certification is a must-have when it comes to determining a stone’s relative value in the marketplace.
Gemological laboratories are an integral part of the diamond industry, responsible for cultivating consumer confidence, which is at the heart of the jewelry business. Retailers utilize these gemological reports to ensure that the diamonds and jewelry they sell are accurately represented, allowing consumers to confidently make informed decisions about their purchase. Historically, the diamond industry has been largely populated by gemological laboratories that are virtually indistinguishable.
We started Gemological Science International (GSI) back in 2005 with a vision: to create a modern, state-of-the-art diamond grading lab that takes advantage of the latest breakthroughs in diamond grading. To do this, we reengineered the diamond grading process and founded it on foolproof cutting-edge technology and automation. The results are diamonds that are graded to the highest standards. We go above and beyond to dictate results that are transparent and at the greatest level of integrity and standards.
As the only major gem lab established in the 21st century, GSI is uniquely equipped to address continually emerging and accelerating industry challenges. GSI provides independent and unbiased evaluations of diamonds, jewelry, and gemstones ranging from basic grading services to the most sophisticated testing and examination using advanced instruments.
In fact, “GSI Certified” or “GSI Certification” are terms frequently used by retailers when selling stones that GSI has certified. It makes sense to collaborate with an industry leader when it comes to your valuable purchases. At GSI, you can rest assured that our grading services are the best-of-the-best when it comes to reporting on your diamonds. We take diamond grading very seriously, and it’s the hallmark that we weigh our success upon.
GSI uses the most advanced and innovative instruments which were designed and built for the specific purpose of analyzing and measuring diamond-related properties. Our labs around the world are equipped to handle any gemological challenge and stone that comes our way. We pride ourselves in offering the ability to handle a variety of grading services that are virtually unmatched in the industry. For this reason, GSI continues to lead with our innovation and tenacity towards an ever-changing landscape. We have the ability to shift with the market and understand the nuances that are involved in order to adapt appropriately.
A diamond is evaluated for its quality based on the principles of the 4C’s, which are a combination of factors that include cut, color, clarity, and carat weight. A fifth “C” could, in fact, be considered the certification. Just as each diamond differs in color, shape, and size, each diamond grading laboratory is unique in their approach to analyzing and grading stones. It’s important to use proper processes, equipment, and expertise when identifying diamonds.
As the President and Co-Founder of GSI, I have been called on as an expert to speak with various media outlets such as CBS, Fox 5, Bloomberg Businessweek, Good Morning America, NASDAQ, and Varney & Co. One of the topics that frequently comes up in interviews is why GSI Certificates are so important to consumers who are buying diamonds.
GSI has made it a priority to be a leader in the diamond industry, making sure that the consumer understands the fundamental aspects of a diamond. A GSI Certificate gives all possible information about the diamonds that consumers are interested in, which helps them to then make an informed purchase.
Diamonds are a big purchase item with a sentimental value that require a lot of thought and attention. It’s only natural that consumers will want to do their homework and consider every aspect that goes into this purchase.
We all know that the first thing everyone will want to see after you announce your engagement is the ring, so it pays to take the time to get it right. Your partner (or you) will wear this ring for life, so you will want to choose a diamond to be proud of.
In 2019, one of the reasons I started my blog, InDepthWithDebbie.com, was to help educate consumers about the gemological industry by offering commentary on diamonds, gemstones, precious metals, how to wear statement pieces, the latest jewelry trends, styles are seen on celebrities, some of my favorite things in the marketplace, and trend forecasting what’s on the horizon. I also provide insights on what the industry is doing in order to be sustainable and socially responsible, including all the ways they help to bolster growing economies and all the good diamonds do around the world.
So what’s the best way to choose a diamond?
Trends may be transient, but at least they will give you a sense of direction. With the number of factors to consider when choosing an engagement ring, it’s easy to get lost. Take a look online at what others are loving, and hopefully, that will be the start of some inspiration for your choice of engagement ring.
Here are 7 engagement ring ideas to get you started:
1. Colored Gemstones: Gemstones like sapphire, ruby, aquamarine, or emerald can be just as stunning as a traditional diamond.
2. Fancy Shapes: Many modern brides are now exploring emerald cuts for their subtle sophistication or floral-inspired halos for a chic and feminine look. Princess cuts are always trendy because of their brilliance and sparkle, while oval cut diamonds are gaining in popularity.
3. Mixed Metals: The beauty of mixing metals is the versatility it gives the ring. You can combine subtle traditional metals like white gold or platinum with warmer hues such as yellow gold for added color and depth. What’s even better is that you can stack several metal rings for your own distinct look.
4. Three Stones: If you are interested in something more elaborate than a solitaire, three-stone rings are elegant and leave a lot of room for creative styling, as you can choose stones of different sizes, shapes, and colors.
5. Hidden Details: Consider a classic ring with hidden, intricate details. Handcrafting an engraved symbol or message on the bridge of the ring is a favorite, but you can also choose to place a secret gem beneath your center stone, or cut out patterns on the side of the ring.
6. Vintage Designs: If you have an appreciation for historical fashion, or simply want a contemporary engagement ring with a twist, consider designing your ring after vintage and art deco motifs.
7. Band Style: This is suitable for the woman who favors a simple band-style engagement ring that can be worn comfortably every day. Although it’s more understated than a centerpiece diamond, many band-style rings are just as beautiful, if not more elegant.
Buying an engagement ring is the ultimate romantic act, but don’t forget that there are a lot of practical considerations that go beyond various styles and the 4C’s. For example, many people don’t like having to remove their ring for work, sports, or hobbies, so you have to think about how the ring will fit into a daily routine.
At the end of the day, buying a diamond is an important purchase and one that will last. You shouldn’t buy a diamond without a GSI certificate, either. You need a diamond to be certified in order to purchase insurance for it.
A “GSI Certified” diamond gives you, the consumer, the ultimate peace of mind and security knowing exactly what you have paid for. We take diamond certification very seriously at GSI, and use the cornerstones of research and education to further extend our contributions to the field of gemology. Our client base spans the globe, and we have consistently delivered a superior product year in and year out.
Ultimately, GSI’s leadership in the diamond certification industry offers unsurpassed service that is genuinely welcomed in today’s marketplace. As we navigate the effects of a fluctuating economy due to the pandemic, consumers are increasingly cautious of how they spend their dollars. GSI certificate allows them to know exactly what they are investing in so that they can feel great about their purchase.
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About The Author
Debbie Azar is the Co-Founder and President of Gemological Science International (GSI), one of the largest gemological organizations in the world, and a distinguished leader in the global diamond and jewelry industry. As an executive with extensive knowledge of the jewelry and gem lab industries, her entrepreneurial skills and vision have helped GSI achieve rapid and continuous growth worldwide, establishing 13 leading-edge gemological facilities on four continents. She currently serves on the boards of the Jewelers Vigilance Committee, Responsible Jewellery Council, and Jewelers for Children, and is a member of the 24 Carat Club of New York. She has been featured in Forbes, Daily Mail, Good Morning America, Bloomberg, Bloomberg Businessweek, Fox Business, Fox5, CBS2, BOLDTV, Varney&Co, The Street, and NASDAQ, among others. Her informative blog is at www.InDepthWithDebbie.com, and her Instagram is @DebbieAzar.
