The popular photo and video-sharing service, Instagram, is a great platform for anyone and everyone to earn a stream of income.
Unfortunately, there’s no such thing as a handbook for monetizing your Instagram.
However, with some discipline, consistency, and knowledge, you can start making money on the platform!
Here are three steps you should follow:
1. Grow Your Following
Needless to say, you need to have at least a thousand followers on Instagram in order to bag collaborations and partnerships.
It’s true that the more the number of followers, the more revenue you can earn. Several Instagrammers earn thousands of dollars for just one piece of content.
However, those with smaller followings can also earn a fairly decent income.
While your follower count matters, what’s of utmost importance is your status in the said niche and your engagement rate.
2. Keep Your Followers Engaged
You don’t just need to bring users to your profile, but you also need to keep them glued to your content.
First things first, get to know your audience well. Having a fair idea about what your followers like, will give direction to your content.
What’s also important is consistency, relevance, interaction, and quality.
You should experiment with different forms of visual content. Instagram has now come up with features like reels, and a wide variety of fonts, filters, and stickers that you can play around with!
Over time, zero in on what works best at keeping your audience engaged.
3. Pick a Monetization Technique
Once you have a decent following and strong engagement, choose a monetization technique that fits your account and interests best.
Some of your options are:
- Affiliate marketing: This will require you to promote a product or service with a custom link. Each time a purchase is made using the link, you’ll receive a commission!
- Advertising your own products: Instagram is a great platform to promote brands of your own. If you don’t have one yet, you can consider starting one. So long as it relates to your niche, your Instagram account won’t disappoint you.
Other common monetization techniques include sponsored products, product placement videos, information products, coupon codes, and so on.
All in all, there’s a sea of opportunities when it comes to making money through your Instagram account.
If you’re struggling to grow your Instagram account, amp it up using some kickass Instagram marketing tools!
To learn more, you can check out my detailed post on ShaneBarker.com.
Besides, if you want to discover more about making money on Instagram, don’t miss out on the infographic below.